- "Makes you go ape"
Kong is a brand of whiskey. The drink's mascot, which is printed on the bottle labels, is a screaming ape.
Many advertisements for Kong can be found on the Roscoe Street Station's walls in 2001. Some are also put in Lupino's Hotel. They feature a painted half man-half ape, implying that drinking Kong turns one into an ape.
In Multiplayer, the label is used as a representation of an emblem behind ranks 1-20.