Sami Järvi is a Finnish writer. He was the main writer of Max Payne and Max Payne 2 and also helped design levels for the games. He is also one of the founders of Remedy Entertainment. The name Sam Lake is just a nickname and an English reference to his real name.
Max Payne's face was designed to Lake's likeness in the first instalment of the series. Lake acted as Max Payne in the graphic novel cutscenes of the game because Remedy did not have enough money to hire real actors.
- Sam Lake on Twitter
- Sam Lake on Wikipedia
- "Remedy's Sam Lake and Matias Myllyrinne Talk All Things Max Payne" on Rockstar Newswire